Prevention of Future Deaths reports · 2024

James Alderman

Regulation 28 report to prevent future deaths, reference 2024-0707, written 13 Dec 2024. A coroner writes one of these when an inquest reveals a risk that could cause further deaths unless something changes.

Date of report13 Dec 2024
Reference2024-0707
DeceasedJames Alderman
CoronerLydia Brown
Coroner areaWest London
CategoryChild Death (from 2015) · Product related deaths
Sourcejudiciary.uk record · original PDF
Responses published4

The report

Text extracted from the PDF text layer. Reproduced verbatim, including the scan's own layout.

West London Coroner Service 
25 Bagleys Lane, Fulham, London, SW6 2QA 

Tel: 

 Email: 

REGULATION 28 REPORT TO PREVENT FUTURE DEATHS 

Date: 12 December 2024 
Case: 

THIS REPORT IS BEING SENT TO:   

1  NHS England 

2  Department of Health and Social Care 

3  BSI group 

4  Office for Product safety and Standards 
CORONER 

1 

2 

I am Lydia Brown the Senior Coroner for West London  
CORONER’S LEGAL POWERS 

I make this report under paragraph 7, Schedule 5, of the Coroners and Justice Act 2009 and 
regulations 28 and 29 of the Coroners (Investigations) Regulations 2013. 

http://www.legislation.gov.uk/ukpga/2009/25/schedule/5/paragraph/7 

http://www.legislation.gov.uk/uksi/2013/1629/part/7/made 
INVESTIGATION and INQUEST 

On 26 October 2023 I commenced an investigation into the death of James Robert Michael 
ALDERMAN. The investigation concluded at the end of the inquest on 21 November 2024. 
The conclusion of the inquest was 

3 

Baby Jimmy was being breastfed within a baby carrier worn by his mother. After 5 minutes 
she found that he was collapsed and although immediate resuscitation was commenced he 
died 3 days later on 11 October 2023 in St George's Hospital. Jimmy died because his 
airway was occluded as he was not held in a safe position while within the sling. There is 
insufficient information available from any source to inform parents of safe positioning of 
young babies within carriers and in particular in relation to breastfeeding. 

Accidental death 

1a   Hypoxic Brain Injury 

 
 
  
   
  
  
  
 1b   Out of Hospital Cardiac Arrest 

1c   Accidental Suffocation 

 II     
CIRCUMSTANCES OF THE DEATH 

 The inquest heard that Jimmy was 6 weeks and 6 days old at the time he died, and apart 
from a light cold was physically well.  He was being breast fed hands free within a baby 
carrier/sling, being worn by his mother while she moved around the home.  It was accepted 
that the sling was being worn snugly, not tightly, and although she could see his face when 
she looked down, the TICKS acronym was not met by his position within the sling as Jimmy 
was too far down.   

The TICKS acronym was prepared by the (now disbanded) UK consortium of sling retailers 
and manufacturers 

Tight 
In view at all times 
Close enough to kiss 
Keep chin off the chest 
Supported back  

4 

There appeared to be no advice in the literature regarding the risk of baby slumping and the 
risk therefore of suffocation, particularly if baby is under the age of 4 months, and no advice 
that breastfeeding "hands free" a young baby is unsafe, due to the risk of suffocation and not 
being able to meet every aspect of TICKS. 

There appeared to be no helpful visual images of "safe" versus "unsafe" sling/carrier 
postures. 

Evidence was given by the witnesses assisting the inqeust that public information, readily 
available, not too complex but consistent in message would be welcomed to advise and 
instruct. 

CORONER’S CONCERNS 

During the course of the inquest the evidence revealed matters giving rise to concern. In my 
opinion there is a risk that future deaths will occur unless action is taken. In the 
circumstances it is my statutory duty to report to you. 

The MATTERS OF CONCERN are as follows.  – 

5 

(1) There is very little information available to inform parents of safety and positioning advice 
of young babies in carriers/slings and in particular nothing in relation to breastfeeding in 
carriers/slings 

(2) This is notwithstanding a significant increase over recent years in the use of such 
equipment. 

(3)  The question of whether it is safe to breastfeed "hands free" is not addressed or referred 

  
  
  
 to in the public domain or manufacturers literature. 

(4)  The NHS available literature provides no guidance or advice. 

(5)  The only current "tips" are provided on the National Childbirth Trust (NCT) website but 
these are in fact unhelpful 

(6) Young babies are at risk of suffocation. 

(7) Consideration should be given to industry standards to promote the safe use of 
slings/carriers, to warn users of the risks and whether any such standards should be 
voluntary or mandatory. 

ACTION SHOULD BE TAKEN 

6 

In my opinion action should be taken to prevent future deaths and I believe you have the 
power to take such action. 
YOUR RESPONSE 

You are under a duty to respond to this report within 56 days of the date of this report, but 
given the Christmas period, this will be extended to 21 February 2025. I, the coroner, may 
extend the period. 

7 

Your response must contain details of action taken or proposed to be taken, setting out the 
timetable for action. Otherwise you must explain why no action is proposed. 
COPIES and PUBLICATION 

I have sent a copy of my report to the Chief Coroner and to the following Interested Persons 

 - family of Jimmy 

 - Boba Inc (Beco) 

 - Madelaine Boot, Sheen Slings 

and to the LOCAL SAFEGUARDING BOARD (where the deceased was under 18).  

I have also sent it to  

8 

 - The Lullaby Trust 

 - National Childbirth Trust 

 - ROSPA 

who may find it useful or of interest. 

I am also under a duty to send the Chief Coroner a copy of your response. 

The Chief Coroner may publish either or both in a complete or redacted or summary form. 
She may send a copy of this report to any person who he believes may find it useful or of 
interest. You may make representations to me, the coroner, at the time of your response, 
about the release or the publication of your response by the Chief Coroner. 
13 December 2024 

9 

  
 Signature 

Lydia Brown Senior Coroner for

Responses

4 responses published against this report on judiciary.uk. A response is a body's written reply to the coroner's concerns; publication is at the discretion of the Chief Coroner's office, so an absent response does not mean nobody replied.

Response from Dhsc (PDF)
Parliamentary Under-Secretary of State for  
Public Health and Prevention  

39 Victoria Street  
London  
SW1H 0EU  

6 March 2024  

Our ref: 

HM Coroner Lydia Brown  
West London Coroner Service   
25 Bagleys Lane   
Fulham, London   
SW6 2QA   

By email:

Dear Ms Brown,  

Thank you for the Regulation 28 report of 12 December 2024 sent to Department of Health 
and  Social  Care  (DHSC)  about  the  death  of  James  Robert  Michael Alderman  (known  as 
Jimmy).  I  am  replying  as  the  Minister with  responsibility  for public health  and  prevention, 
including infant feeding.   

Firstly, I would like to say how saddened I was to read of the circumstances of Jimmy’s death 
and I offer my sincere condolences to the family and loved ones.    

Your  report  sets  out  several  ‘matters  of  concern’  following  your  investigation.  While  the 
majority of these are outside the scope of my department, my officials have been working 
closely with colleagues in NHS England and the Office for Product Safety and  Standards 
(OPSS)  within  the  Department  for  Business  and Trade  to  ensure  all  of  the  concerns  are 
being adequately addressed.  Each organisation will respond to you separately.  

The element of the report that is relevant to my department is the concern that there is a lack 
of accessible information for parents and carers in the public domain about the use of baby 
carriers to support ‘hands-free’ breastfeeding.  

‘Hands-free breastfeeding’ is not terminology we endorse. Whenever and wherever a baby 
is breastfed,  they  will  need  to  be  well supported,  usually  by  the  mother's  arms,  hands  or 
body in order that the baby can feed effectively. How this is achieved will depend on the age 
and development of the baby, the physical characteristics of individual mothers and babies 
and  the  relationship  between  the  two.  Whilst  not  an  exhaustive  list,  some  breastfeeding 
positions are shown in this guidance from Better Health Start for Life.     

Baby wearing or the use of baby slings may facilitate breastfeeding by helping mother and 
baby to stay close together. It is the responsibility of baby sling manufacturers to provide 
clear  guidance  on  the  use  of  their  product,  including  suitability  of  the  product  to  support 
breastfeeding and how this can be safely achieved.  

  
  
  
  
  
  
  
  
  
  
  
  
  
   
  
  
  
 Information on a range of topics to support parents is available through the government’s 
Better Health - Start for Life communication programme, which provides trusted NHS advice 
and support tailored to users’ stage of pregnancy or baby’s age.   

Better Health – Start for Life already includes information about the safe use of baby carriers 
on its website and in personalised e-mails to parents. In response to your concerns, we are 
reviewing the information to ensure it is sufficiently prominent. We are also considering ways 
to  supplement  the  content  and  engaging  with  key  stakeholders,  such  as  UNICEF  UK,  to 
make sure we get the messaging right about the use of baby carriers and breastfeeding. We 
will also work with NHS England to ensure there is consistent guidance on the use of slings 
and breastfeeding.  

The  Better  Health  –  Start  for  Life  website  includes  a  wealth  of  information  about 
breastfeeding, including guidance on positioning for effective breastfeeding and good latch. 
While  the  content  does  not  talk  specifically  about  the  use  of  baby  carriers  during 
breastfeeding, it does include information on the importance of ensuring the baby's nose is 
clear (not obstructed), and the mother observing the baby for signs of effective feeding as 
well as the baby's general wellbeing.   

I hope this response is helpful. Thank you for bringing these concerns to my attention.    

Yours sincerely,   

PARLIAMENTARY UNDER-SECRETARY OF STATE FOR PUBLIC HEALTH AND  
PREVENTION
Response from NHS England (PDF)
Ms Lydia Brown 
Senior Coroner  
West London Coroner’s Service 
25 Bagleys Lane 
Fulham 
London  
SW6 2QA 

National Medical Director  
NHS England  
Wellington House 
133-155 Waterloo Road  
London 
SE1 8UG 

27 February 2025  

Dear Coroner, 

Re: Regulation 28 Report to Prevent Future Deaths – James Robert Michael 
Alderman who died on 11 October 2023  

Thank  you  for  your  Report  to  Prevent  Future  Deaths  (hereafter  “Report”)  dated  13 
December 2024 concerning the death of James Robert Michael Alderman (known as 
Jimmy) on 11 October 2023. In advance of responding to the specific concerns raised 
in your Report, I would like to express my deep condolences to Jimmy’s parents and 
family. NHS England are keen to assure the family and the Coroner that the concerns 
raised  in  your  Report  have  been  listened  to  and  reflected  upon,  and  we  commend 
Jimmy’s  parents  George  and  Ellie  Alderman  for  their  important  work  raising  public 
risks  when  using  carriers  or  slings  with  newborns.  
awareness  of 

the 

Your Report raised the concern that there is insufficient information available from any 
source to inform parents of the safe positioning of young babies within carriers / slings 
and, in particular, in relation to breastfeeding in carriers / slings. NHS England agree 
that every parent should expect quality, comprehensive advice on how to keep their 
baby safe, particularly when using products marketed for use with babies.  

Advice  is  available  on  the  NHS.UK  website  on  the  safe  use  of  slings  –  including 
information on the UK Sling Consortium’s ‘TICKS’ rules, and links to guidance from 
the Royal Society for the Prevention of Accidents and the Lullaby Trust on baby sling 
safety –  in  pages on  caring  for a newborn baby, and  separately on  safe  sleep  and 
preventing Sudden Infant Death Syndrome. However, on review, NHS England agree 
that  this  guidance  could  be  easier to find  and  isn’t  currently  linked  to  breastfeeding 
information.  Our  Maternity  Team  will  work  with  the  NHS.UK  website  team  so  that 
guidance  on  the  safe  use  of  slings  is  easier  to  find,  and  is  linked  to  more  relevant 
website pages, such as on breastfeeding. 

Turning  to  antenatal  advice  given  to  women  in  healthcare  settings,  NHS  Maternity 
Services are required to follow guidance from the National Institute for Health and Care 
Excellence  (NICE),  which  develops  evidence-based  guidelines  on  what  advice  and 
care should be routinely provided. We are not aware of specific recommendations or 
advice  on  the  safe  use  of  slings,  and  we  have  referred  this  issue  to  NICE  for 
consideration in response to your concerns. We have also passed on the details of 
this case to UNICEF-UK. As you may be aware, a significant proportion of maternity 
services in England work to achieve the standards of infant feeding advice and support 

                                                                                                                       
 
 
 
 
 
 
  
   
 
 
 
  
 set out  in  UNICEF-UK’s Baby  Friendly Initiative,  and  I  know this will  be  a  matter of 
interest for their trainers and holistic feeding advice.   

There  are a  significant  number of  products marketed  for use  with  newborns.  In  the 
context of limited time for midwives to provide advice in antenatal appointments, NHS 
England  consider  that  the  manufacturers  of  these  products  bear  a  significant 
responsibility for ensuring that parents receive adequate guidance on their safe use. I 
note that you have also written to the Office for Product Safety and Standards, and we 
are supportive of a revised industry standard in this area, in particular around the safe 
use of slings / carriers while breastfeeding.  

I  would  also  like  to  provide  further  assurances  on  the  national  NHS  England  work 
taking  place around  the  Reports  to  Prevent Future  Deaths.  All  reports received  are 
discussed  by  the  Regulation  28  Working  Group,  comprising  Regional  Medical 
Directors,  and  other  clinical  and  quality  colleagues  from  across  the  regions.  This 
ensures  that  key  learnings  and  insights  around  events,  such  as  the  sad  death  of 
Jimmy, are shared across the NHS at both a national and regional level and helps us 
to  pay  close  attention  to  any  emerging  trends  that  may  require  further  review  and 
action.   

Thank you for bringing these important patient safety issues to my attention and please 
do not hesitate to contact me should you need any further information.  

Yours sincerely,  

National Medical Director
Response from Opss (PDF)
OFFICIAL-SENSITIVE 

Office for Product Safety and Standards 
Multistory Old Square 
18 The Priory Queensway 
Birmingham 
B4 6BS 

21 February 2025 

Lydia Brown 
Senior Coroner 
West London Coroner Service  
25 Bagleys Lane 
Fulham 
London  
SW6 2QA  

Dear Mrs Brown 

Thank you for your Report to Prevent Future Deaths, dated 12 December 2024, following 
your investigation and inquest into the tragic death of James Alderman, known as 
Jimmy, who died on 11 October 2023 from injuries sustained following accidental 
suffocation whilst in a baby carrier. 

I was extremely sorry to hear of Jimmy’s tragic death.  If you have the opportunity, please 
extend my deepest sympathies to the family.  

The Office for Product Safety and Standards (OPSS), within the Department for Business 
and Trade, is the UK’s national product regulator. Our purpose is to protect people and 
places from product-related harm, and we take a risk-based approach to our activities. 
This means we prioritise issues where people who experience vulnerability, such as 
children, may be at risk. We undertake product sampling and testing of high-risk 
products and, when necessary, may take action to prevent the supply of dangerous 
products on the market.  OPSS also works with charities such as the Child Accident 
Prevention Trust and the Lullaby Trust to help raise awareness among parents and 
healthcare workers of advice that promotes safe use of consumer products aimed at or 
used by children.  

The safety of baby carriers, including soft carriers such as slings, is regulated by the 
General Product Safety Regulations 2005 (GPSR). These Regulations require that only 
products which are safe in normal or reasonably foreseeable use can be placed on the 
market. They also place obligations on manufacturers and importers to make sure the 
products they supply are safe, to consider any risks that may arise from the product in 
normal or foreseeable use, and to take action to avoid or mitigate against them. This 
includes providing appropriate warnings relating to any risks the product may pose 
during its use, and supplying any instructions that may be needed for the product to be 
used safely. Product distributors must pass on any such warnings or instructions with a 

OFFICIAL-SENSITIVE 

 
 
 
 
 
 
 OFFICIAL-SENSITIVE 

product, whether it is for loan, rent or sale.  Both OPSS and Local Authority Trading 
Standards have powers to enforce the regulations. 

There is also a voluntary standard EN 13209-2:2015 (Child use and care articles - Baby 
carriers - Safety requirements and test methods - Part 2: Soft carrier), which is 
designated by the Government under GPSR, meaning goods produced in line with the 
standard are presumed to comply with those Regulations.  

Merton Council Trading Standards are leading the investigation into the circumstances 
of this case, and on communication with the business that supplied the product, as 
they are based in the London Borough of Merton. We understand that the manufacturer 
of the product is based outside the UK. Initial intelligence gathering by OPSS has 
indicated that the product cites compliance with an earlier version of the standard for 
these types of products, which is not designated by Government. These matters will be 
the subject of investigation as to whether the product was compliant with the relevant 
regulations at the time of supply.   

You also raise matters of concern regarding the availability and promotion of advice on 
the use of baby carriers and breastfeeding. I understand that the Department for Health 
and Social Care and NHS England will write to you separately on this issue.  

Should there be any updates to Government or NHS advice regarding the safety of 
infants when in a baby sling or carrier, OPSS will bring this to the attention of relevant 
trade associations, including the Baby Products Industry Association. OPSS would also 
review the designation of the voluntary standard, to consider whether any amendments, 
accompanying notes or restrictions to the standard may be required. Changes to the 
standard itself would be a matter for the British Standards Institution, who I understand 
also received a copy of your Report.  

It will remain businesses’ responsibility to ensure that their product instructions for safe 
use take account of the latest safety advice.  

Thank you for writing to OPSS on this matter. I would be grateful if you could share a 
copy of this letter with any of your colleagues who may find it useful. 

Kind regards, 

Chief Executive 
Office for Product Safety and Standards 

OFFICIAL-SENSITIVE
Response from The Lullaby Trust (PDF)
Lydia Brown 
Senior Coroner for West London 
West London Coroner Service  
25 Bagleys Lane 
Fulham 
London 
SW6 2QA 

21 February 2025 

Dear Ms Brown 

We write in response to the Prevention of Future Deaths Report dated 12 December 2024 
following the tragic death of baby James (Jimmy) Alderman( case ref 31600472). The report 
was copied to several of the charities who are signatures to this letter. 

We have come together to consider what action we can take following the points raised in 
your report. As charities with direct contact with new and expectant parents and families 
we see our role in preventing future deaths as key. We also noted, and share your views, 
that simple, consistent messaging would help families, and we are committed to supporting 
that goal wherever possible in our information and services for parents and families.  

We are now, together, looking to make rapid change to the guidance for parents around 
hands-free breastfeeding using slings and carriers, and have agreed that we will tell parents 
and families, consistently, that this is unsafe and should not be attempted. NCT have already 
updated their guidance (Baby slings and carriers: a guide | NCT) and I know other 
organisations here are committed to doing similar.  

The Lullaby Trust is currently funding research into sling advice, and taking into account the 
timings of this project, we have agreed to convene a wider roundtable discussion to agree 
messaging for parents, families and stakeholders around the use of slings and carriers for 
young babies that is simpler and consistent. We are going to ensure we include a wide range 
of researchers and professionals who have contact with families, including breastfeeding 
experts and leading infant feeding organisations and babywearing professionals, to ensure 
one aligned message is agreed. We will ensure this includes images and other visual assets 
that give accurate depictions of using a sling or carrier. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 We are all committed to improving the messaging given to families and 
to learning from the heartbreaking loss of Jimmy. 

With best wishes, 

Chief Executive, the Lullaby Trust 

Chief Executive, NCT 

Chief Executive, CAPT 

Policy, Campaigns, and Public Affairs 
Director, RoSPA

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