Prevention of Future Deaths reports · 2022

Emma Powell

Regulation 28 report to prevent future deaths, reference 2022-0416, written 28 Dec 2022. A coroner writes one of these when an inquest reveals a risk that could cause further deaths unless something changes.

Date of report28 Dec 2022
Reference2022-0416
DeceasedEmma Powell
CoronerJohn Gittins
Coroner areaNorth Wales (East and Central)
CategoryOther related deaths · Wales prevention of future deaths reports (2019 onwards)
Sourcejudiciary.uk record · original PDF
Responses published2

The report

Text extracted from the PDF text layer. Reproduced verbatim, including the scan's own layout.

John Adrian Gittins 
Senior Coroner for North Wales (East and Central) 

REGULATION 28 REPORT TO PREVENT FUTURE DEATHS 

THIS REPORT IS BEING SENT TO:  

1. His Majesty’s Government c/o Prime Minister’s Office, 10 Downing Street, London

SW1A 2AA

2. Tesco PLC, Tesco House, Shire Park, Kestrel Way, Welwyn Garden City, Hertfordshire

AL7 1GA

1 

CORONER 

I am John Adrian Gittins, Senior Coroner for North Wales (East and Central)   

2 

CORONER’S LEGAL POWERS 

I make this report under paragraph 7, Schedule 5, of the Coroners and Justice Act 2009 and 
regulations 28 and 29 of the Coroners (Investigations) Regulations 2013. 

3 

INVESTIGATION and INQUEST 

On the 16th Of July 2022 I commenced an investigation into the death of Emma Louise Powell 
(DOB 22.10.97 DOD 15.7.2). The investigation concluded at the end of the inquest on the 8th of 
December 2022.  The conclusion of the inquest was that the death was the result of an accident, 
the cause of Miss Powell’s death being recorded as 1(a) Immersion 

4 

CIRCUMSTANCES OF THE DEATH 

The circumstances of the death are as follows : 

On the 14th of July 2022 at Conwy Morfa, the deceased got into difficulties whilst 
paddleboarding. The current of the Spring tide resulted in her being unable to make her 
way to safety and she was recovered from the water after being submerged for a period 
in excess of ten minutes. She was taken to Ysbyty Gwynedd where her death was 
confirmed shortly after midnight on the 15th of July.  

5 

CORONER’S CONCERNS 

During the course of the inquest the evidence revealed matters giving rise to concern. 

In my opinion there is a risk that future deaths will occur unless action is taken. In the 
circumstances it is my statutory duty to report to you. 

The MATTERS OF CONCERN are as follows.  – 

The evidence at inquest indicated that Miss Powell had purchased a paddleboard from Tesco at 
Llandudno Junction on the evening of the 14th of July 2022, that she had taken it to Conwy Morfa 
and had thereafter used it in an unsafe manner, whereby she did not wear any life saving 
equipment and the safety leash on the board was by way of an ankle leash which was 
inappropriate for the fast flowing water.  

 The evidence further indicated that at the point of sale, there was no safety advice or guidance 
provided in relation to either the advisory wearing of a safety vest, or the need to be aware that 
the positioning of a safety leash should take into account the environment/water conditions 
where the paddleboard is to be used as per the below information:  

Unless action is taken to improve the provision of information to purchasers of paddleboards 
and/or to regulate the sale of paddleboards to ensure that the provision of advice of this nature 
becomes a mandatory requirement at the point of retail sale, then there is an ongoing risk that 
further accidents will occur and that lives may be lost as a result. 

6 

ACTION SHOULD BE TAKEN 

In my opinion action should be taken to prevent future deaths and I believe you have the power 
to take such action. 

7 

YOUR RESPONSE 

You are under a duty to respond to this report within 56 days of the date of this report, namely by 
22nd of February 2023 I, the coroner, may extend the period. 

Your response must contain details of action taken or proposed to be taken, setting out the 
timetable for action. Otherwise you must explain why no action is proposed. 

8 

COPIES and PUBLICATION 

I have sent a copy of my report to the Family of the Deceased and to the Chief Coroner. 

I am also under a duty to send the Chief Coroner a copy of your response.  

The Chief Coroner may publish either or both in a complete or redacted or summary form. He 
may send a copy of this report to any person who he believes may find it useful or of interest. 
You may make representations to me, the coroner, at the time of your response, about the 
release or the publication of your response by the Chief Coroner. 

9 

Dated 28th December 2022 

Signature 
Senior Coroner for North Wales (East and Central)

Responses

2 responses published against this report on judiciary.uk. A response is a body's written reply to the coroner's concerns; publication is at the discretion of the Chief Coroner's office, so an absent response does not mean nobody replied.

Response from Department for Business Trade (PDF)
Kevin Hollinrake MP 
               Parliamentary Under Secretary of State 

               Department for Business and Trade 
               Old Admiralty Building 
               Admiralty Place 
               Whitehall 
               London  
               SW1A 2DY 

Mr John Gittens 
Senior Coroner North Wales (East and Central) 
County Hall 
Wynnstay Road 
Ruthin  
LL15 1YN 

24 March 2023 

Dear Mr Gittins, 

INQUEST INTO THE DEATH OF EMMA LOUISE POWELL  

Thank  you  for  your  Regulation  28  Report  (Prevent  Future  Deaths),  dated  28  December 
2022, following your investigation and inquest into the death of Emma Powell, caused by 
submersion in water while using a recently purchased paddleboard.  

The  Report  was  sent  to  the  Prime  Minister’s  Office  at  No10  Downing  Street  and  was 
subsequently redirected to me to respond as the Minister responsible within the Department 
for Business and Trade. I apologise for the delay in responding. 

I would first like to say how deeply saddened I was on hearing of this tragic death. If you 
have an opportunity, please pass on my condolences to Miss Powell’s family.  

I would like to assure you that the Government is committed to ensuring that the UK has a 
product  safety  system  designed  to  provide  a  high  level  of  protection.  This  applies  to  the 
purchase of any consumer product, including paddleboards such as the type involved in this 
tragic incident. The findings of your inquest provide an opportunity to assess whether further 
lessons can be learned.   

The  regulations  that  apply  to  paddleboards  are  dependent  upon  a  number  of  factors, 
including the length of the paddleboard and its intended use.  The two sets of regulations 
that  could  apply  are  the  General  Product  Safety  Regulation  2005  (GPSR),  and  the 
Recreational Craft Regulations 2017 (RCR).  

Manufacturers of products such as paddleboards are under an obligation to place only safe 
products on the market (Regulation 5 of GPSR). They must also provide safety information 
to  enable  consumers  to  assess  risks  that  are  not  immediately  obvious  without  adequate 
warnings and to take precautions against those risks (Regulation 7 of GPSR).  Distributors 
have a duty of care to ensure that products they offer for sale comply with the law; are safe; 
and to pass on information on the risk posed by the product (Regulation 8 of GPSR).   

Similarly, under the RCR manufacturers are required to ensure products do not endanger 
the health and safety of persons when used as intended (Regulation 6 of RCR).  As with the 

                
 
 
 
 
 
 
       
 
 
 
 
 
 
 
 
            
 
 
 
 
 
 
 
 
 
 
 
 
 GPSR,  distributors  have  a  duty  of  care  to  ensure  the  product  complies  with  the  law; 
specifically that it is safe (Regulation 27 of RCR); and is accompanied by any instructions 
provided by the manufacturer on their safe use (Regulation 28 of RCR).   

Under both sets of regulations, when sold, a product should therefore include information 
on ‘how’ it is to be used safely as you suggest.  We know that, separately to this incident, 
some manufacturers are printing safety information on the paddleboard to help ensure the 
information is always readily available when using the product. This is a welcome step by 
manufacturers. 

Your Report states that there was no evidence that there was advice or instruction given at 
the point of sale on the safe use of the product.  As stated above there are obligations and 
duties on both manufacturers and distributors to ensure adequate advice is provided. I have 
therefore  referred  your  Report  to  Hertfordshire  Trading  Standards,  the  Primary  Authority 
responsible for the regulatory relationship with Tesco, so that they may decide if any further 
action is needed in addition to that already taken in this specific case. 

I  have  also  asked  the  Office  for  Product  Safety  and  Standards  (OPSS)  to  write  to  the 
Business  Reference  Panel,  that  includes  the  British  Retail  Consortium  and  a  number  of 
major retailers, such as Tesco, to ensure that distributors are aware of this issue and their 
obligations.  

In addition, I have asked OPSS to liaise with their enforcement partners, and through them 
where appropriate manufacturers, to ensure that there is awareness of this incident so that 
if necessary appropriate action can be taken.  

Finally,  OPSS  will  also  write  to  the  British  Standards  Institute  so  that  they  may  consider 
whether the industry standards relating to paddleboards remain appropriate. 

I am copying this response to Tesco PLC, Hertfordshire County Council Trading Standards, 
and the Prime Minister’s Office at No10. 

Thank you again for bring this issue to my attention. 

Yours sincerely, 

KEVIN HOLLINRAKE MP 
Parliamentary Under Secretary of State – Department for Business and Trade
Response from Tesco (PDF)
Tesco Stores Ltd
Tesco House
Checkout
Kestrel Way
Welwyn Garden City
AL7 1GA

21 February 2023

John A. Gittins
H.M. Coroner
H.M. Coroners Office
County Hall
Wynnstay Road
Ruthin
LL15 IYN

Dear Mr Gittins

Re. Report for the Prevention of Future Deaths
Inquest of Emma Louise Powell

I am writing on behalf of Tesco Stores Limited (Tesco') in response to your letter dated 28 December 2022 in
relation to this matter.

First of all, please can I express on behalf of Tesco our sadness at the death of Miss Powell. Tesco work hard
to ensure we only sell products that are safe whether that be our own-brand or branded lines and to learn that
any of our customers have died whilst using one of our products is very upsetting.

Tesco sell two paddleboard products which are branded from a single supplier and are not Tesco lines. We
only sell these in a limited number of our large Extra and Superstores that are at waterside' locations. Following
your letter (and in fact before we received it, based on the media reports on your Hearing) we have been
including safety warnings, accompanying
working with our supplier to review the products and information,
them. Based on this review, we have concluded that the products are safe and have appropriate instructions.
However we have agreed with the supplier that a sticker will be added to the front of the product packaging
with the following information:

Tesco Stores Ltd, (519500). Company Registered in England.
Registered Office: Tesco House, Kestrei Way, Weiwyn Garden City, Hertfordshire, ALl 1GA

1

 ¯

IMPORTANT PLEASE READ BEFORE USE: Life saving devices such as Life Jackets OR Buoyancy
aids should be used at all times and checked before each use.

¯ Contains calf leash. IMPORTANT: not to be used in fast flowing water or where there's a risk of

snagging/entrapment.

Please note this sticker is currently being designed (we have had to seek the permission of British Canoeing
and obtain a high resolution image, both of which we now have), but it will be approximately A5 in size. The
sticker will be included on all product units which will be delivered to stores for sale in Spring / Summer 2023.
We also have a limited number of units (c. 600) which were delivered to stores in 2022 so do not display the
new sticker. Small numbers of these units are currently sold on an ad hoc basis and arrangements have been
made for stores to receive and affix the stickers to these units, once the stickers are available. We anticipate
stickers being ready for distribution to stores by April 2023.

Working with British Canoeing, they have updated the graphic to include a QR code that takes the user to
wider safety information on their website.

We believe that placing this sticker on the front of each product box is the best way to inform customers of the
steps they can take to manage the risk of snap / entrapment, by positioning and/or using a leash appropriate
to the environment they paddle in. By securing the sticker on the box, the information is made available to both
the customer who purchases the product in-store, and to other users who may not have been in-store but
otherwise receive the product after the point of sale.

We have also agreed to share information about what we have done and the support we have received from
British Canoeing with other retailers via the British Retail Consortium's Product Safety Committee.

Regards

Technical Director, Home & Clothing
For and on behalf of Tesco Stores Limited

Tesco Stores Ltd, (519500). Company Registered in England.
Registered Office: Tesco House, Kestrel Way, Weiwyn Garden City, Hertfordshire, AL7 1GA

2

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